News SmartFocus to host 26 catwalk shows at Graduate Fashion Week 2018

SmartFocus to host 26 catwalk shows at Graduate Fashion Week 2018

London, UK – 17th May 2018 –SmartFocus, leaders in digital marketing today announced that it is a supporter of Graduate Fashion Week.

Extending its relationship with the globally celebrated annual design showcase for the 2nd year, SmartFocus will be hosting 26 catwalks during the four-day event within the ‘SmartFocus Catwalk Hall’.

Using its Message Cloud marketing platform, SmartFocus will tell the story of Graduate Fashion Week. Message Cloud will support audience growth and engagement from design talent across the world by engaging audiences with influencer content across all channels. 

“We are thrilled to be a key partner for yet another year. Graduate Fashion Week is an important launch platform for the future of our industry and it is a great opportunity for the selected graduates to showcase their designs in front of major brands. We are proud to be able to tell their story and support the growth of their audiences.”

Sarah Taylor,

Graduate Fashion Week is a charity organisation founded in 1991 to unify both UK and International universities and create a stronghold for the creative industries. Showcasing the work of over 5,000 of the very best students and graduates from the most influential and inspiring universities around the world, Graduate Fashion Week represents the future of creative design talent.

Martyn Roberts, Creative and Managing Director at Graduate Fashion Week, commented, “We are pleased to have SmartFocus as our Digital Marketing Partner again this year. Its Message Cloud platform was instrumental in showcasing Graduate Fashion Week last year and we excited to develop our digital narrative this year throughout the event and through the Peoples Choice Award driven by SmartFocus.” 

Graduate Fashion Week is the world’s largest event for BA Fashion talent and will be taking place from 3rdto 6thJune 2018 at The Old Truman Brewery in Shoreditch, London.

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About SmartFocus

SmartFocus is a digital marketing innovator working with the world’s leading brands. The Message Cloud platform listens to and learns from your customers. Our insights drive your business strategy, which allows you to improve your customer understanding and connection. As part of the world’s most innovative cross-channel digital marketing platform The Message Cloud, Smart Social assists brand marketers to both retain and acquire valuable customers.

Named by Forrester as a leading cross-channel campaign management solution for its ability to enable consumer focused interactions, SmartFocus Message Cloud delivers 60 billion personalised interactions and seven million email campaigns annually for some of the world’s biggest brands including, Levi’s, The Entertainer, Kaporal, Helly Hansenand more.

Topic graduate fashion week